Benefits for Financial Services Firms

Most firms build top-notch financial plans for clients and help ensure their clients have prepared a will, a durable power of attorney, and a health-care proxy or living will. The next step is making sure clients have their end-of-life or personal matters in order?

The Allianz American Legacies Study, released in July 2005, pointed to the need to talk with people about legacy and end-of-life matters. The purpose of the survey was to gain a perspective on what people think about inheritance in light of some $25 to $41 trillion ready to pass from generation to generation over the next two decades.

Mark Zesbaugh, president and CEO of Allianz Life Insurance Company of North America said “When focus groups were asked about the concept of inheritance, 'they clammed up.' But when asked to talk about 'legacy'—and what it means to them—the floodgates opened.” In other words, when people talk about inheritance, they think about money and death, but when they think about their legacy, they think about important things in life such as: How do I want to be remembered? What are my values and wishes that I want to pass on? And what about my personal possessions?

Be in the forefront of the financial services industry and help your financial advisors address these REAL issues. By offering legacy planning services you will quickly earn a name in the industry as a compassionate and forward-looking firm with advisors who build solid, long-term relationships with their clients and families.